Swift got the coveted Donna Kelce stamp of approval on Instagram on October 2, when Kelce’s proud mom shared a video of herself and the musician at the Jets game, where Swift puts her arm around Donna and gives her a little squeeze.
“Travis Kelce’s biggest fans,” reads the video, which was also shared by the official Sunday Night Football Instagram account. “Oh Thanksgiving is totally happening,” wrote one commenter. The Swift effect continues to boost NFL ratings in a massive way. The Chiefs vs. Jets game on October 1, which Swift attended with a bunch of her famous friends, earned 27 million viewers, peaking with more than 29 million viewers during the second quarter. According to Deadline, this was up 22% from last year. Deadline also reports that this game in particular saw an increase in female viewership, particularly girls ages 12 to 17, rising “53% from the season average for the first three games of the season.” Among women ages 18 to 24, viewership was up 24% and up by 34% for women over 35. Might as well rename it the Swiftie Bowl.
