Taylor Swift’s Impact: NFL 2024 Plans Shifted to Accommodate Her Busy Schedule, Recognizing Her Power and Influence in Driving Ticket Sales and Promoting the League

Taylor Swift Is So Powerful That the NFL Took Her Into Consideration As It Planned Its 2024 Schedule

 

Taylor Swift will take the stage tonight in Stockholm in support of her ongoing Eras Tour—her first of three shows there over the weekend.

 

Taylor Swift's Influence Forces NFL to Reschedule 2024 Plans: Her Power and Influence Vital for Promoting the League and Boosting Ticket Sales

After watching her perform in Paris last weekend, her boyfriend Travis Kelce stayed in Europe, where the two took part in a romantic boat ride and dinner together in Lake Como, Italy, where they were spotted kissing on the way to eat at Locanda La Tirlindana restaurant, Entertainment Tonight reports.

“I don’t know if they’re just getting better, or if I just keep forgetting how they are,” Kelce said on his podcast, “New Heights,” of the shows he caught after Swift’s brief hiatus from the tour, during which time she released her latest album, The Tortured Poets Department. “It was electric.”

He added on his podcast—which he co-hosts with his brother, Jason—“It just looks like they’re having so much fun up there and they’re absolutely killing it,” he said. “They’re putting on a show that you won’t get anywhere else.”

 

Taylor Swift's Influence Forces NFL to Reschedule 2024 Plans: Her Power and Influence Vital for Promoting the League and Boosting Ticket Sales

Kelce, who is a tight end for the Kansas City Chiefs, said he plans to be “all over the world” this summer, presumably following the Eras Tour as it takes on Europe. (Europe, by the way, is Kelce’s fifth continent he’s watched his girlfriend perform in—North America, South America, Australia, Asia, and now Europe makes five.)

Today seems a long way away from football season, and, in a true testament to Swift’s power, apparently the NFL is literally planning its schedule around her Eras Tour shows. Last season—her first dating Kelce—she was a fixture at many of his games, including the Super Bowl, where the Chiefs clinched their latest championship, this time over the San Francisco 49ers. Because of Swift’s impact on the sport—bringing in viewership numbers just because of who she is—the league is, according to Us Weekly, planning its season around her shows.

(The European leg of the tour concludes August 20, and for the final leg she’ll return to North America, playing in Miami and New Orleans in October, Indianapolis and Toronto in November, and Vancouver in December, ultimately closing the show on December 8 in the Canadian city.)

 

Taylor Swift's Influence Forces NFL to Reschedule 2024 Plans: Her Power and Influence Vital for Promoting the League and Boosting Ticket Sales

MLFootball wrote on X (the platform formerly known as Twitter) that the NFL’s vice president of broadcast planning Mike North said “the #NFL took Taylor Swift’s concert scheduling into account when making the 2024 schedule.” Sports reporter Pete Sweeney added that, while that is true, “North meant in terms of certain stadiums she is holding concerts in, such as Miami,” he tweeted. “Nothing to do with the Chiefs.”

ESPN then featured North’s full statement about the Eras Tour, which read “We certainly considered the tour dates that hit NFL stadiums. I think she’s in Miami, maybe New Orleans, Indy. We certainly considered those. One thing we didn’t consider—I saw a lot of conspiracy theorists talking about Kansas City at Buffalo in the middle of the season, right when Taylor’s playing Toronto. That one definitely did not hit our radar screen.” (She’s powerful, but maybe not that powerful.)